I went full Chicken Little in the last post.
Some of you lapped it up like vitriol infused milk.
Others asked me if I was taking my meds.
So, to tip the scales in a more positive direction, I give you an idea.
It’s a hotline.
You call it when you’re not sure about an idea.
Something doesn’t sit right.
Not just ideas, strategy, too.
For that is the bedrock of any great idea.
You’ve come up with an idea.
And the pressure is on.
Coke rage suit (or CD – blow has many admirers) pressure.
And maybe you’re at the point where you might as well be reading a manifesto made up of Lorem Ipusm.
But laid out in Trottian prose.
Maybe, somewhere deep in your subconscious, you’re wondering whether what you’re putting forward is good, or utter shite.
Maybe, you’re convincing yourself, or caught up in the team spirit or desperation, that it’s true.
What I mean there, dear reader, is something you won’t call bullshit on.
But maybe you don’t know.
So you call 1800-BULL-SHIT.
One of our helpful operators will have worked in agencies for a minimum 20 years.
Ideally, Dave Trott will be one of them.
They will be unbiased and unencumbered by agency politics or award show bollocks.
They will live on a commune, with no internet, or an internet devoid of advertising.
No piss, and definitely no coke.
Lots of tea. Chamomile and green.
They will pat goats and go for long walks and be pure idea saints.
They will have great core strength.
Where was I?
Yes, the operators.
They will push you, gently, to a question.
“Do I honestly believe in what I’m doing right now?”
They will be adept in the most cutting edge methods of psychoanalysis.
They will tend to beautiful bonsais as you gasp and rasp on the other end of the line.
In the “Dandelion” or “Spirit” meeting room.
(Meeting rooms have names, nowadays. But I’m yet to enter one called “Peter”.)
They will, using the Socratic method, keeping asking why.
Why is this good?
Why is this true?
True as in if you saw it, or told it to a close friend or family member, you would, hand on heart, say it’s the real deal?
And if you do…
Why do you believe it?
We push ideas because of ego, because of insecurity, because of politics, because we want to leave at 6 to see our significant others before they become insignificant.
We’ve all sold shit because of the above.
If you haven’t you’re a liar.
But integrity is rare these days.
Rarer than those pencils I was poo pooing in the last post.
Integrity is everything.
You can take it to the grave.
Maybe into the afterlife.
If you have that funny sensation in your tum-tum.
If you’re chewing more nails than you should.
If you want to believe in what you do.
If you want to hold your head up high and not feel like a shitski.
We’ll make your guns stick.